Sony Ericsson regista lucros pelo quarto trimestre consecuti
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Sony Ericsson Sales Jump 34%; Nokia Sales Seen Lower (Update3)
July 15 (Bloomberg) -- Sony Ericsson Mobile Communications Ltd., the world's fifth-biggest handset maker, reported a 34 percent surge in second-quarter sales, winning market share from Nokia Oyj with its camera phones.
Sales at Sony Ericsson, owned by Sony Corp. and Ericsson AB, rose to 1.5 billion euros ($1.85 billion) from 1.13 billion euros, the company said in a Hugin statement. Nokia, the world's biggest mobile-phone maker, is later today expected to say second- quarter revenue dropped 5.1 percent to 6.66 billion euros, according to a Bloomberg News survey.
``Consumers are starting to value not just low price but functionalities, and that should help keep sales rising'' for Sony Ericsson, said Makoto Sakuma, who helps manages the equivalent of $3.7 billion at Asahi Life Asset Management Co. in Tokyo, including Sony shares.
Sony Ericsson, Motorola Inc., Samsung Electronics Co. and Siemens AG are luring buyers from Nokia, the market leader for six years, with models featuring color-screens, cameras and organizer functions. London-based Sony Ericsson overtook South Korea's LG Electronics Inc. in the global handset market in the first quarter, according to researcher Gartner Inc.
``Sony Ericsson will grow faster than the market,'' Chief Executive Officer Miles Flint said in a telephone interview. ``We'll continue to try and delight the consumers and continue to work closely with operators.''
Beating Estimates
Sony Ericsson reported net income of 89 million euros, a fourth straight quarterly profit, compared with a loss of 88 million euros a year earlier. Nokia's net income probably rose 4.3 percent to 651 million euros, according to the median forecast of 10 analysts surveyed by Bloomberg News. Nokia's report is due at 1 p.m. Helsinki time.
Sony Ericsson's sales beat the 1.36 billion euros expected by analysts in an SME Direkt poll. The company shipped 10.4 million phones in the quarter, an increase of 55 percent from a year earlier.
Pretax profit reached 113 million euros, compared with a loss of 102 million euros a year earlier. Pretax profit was seen at 97 million euros, according to the survey of 14 analysts by Swedish pollster SME Direkt.
The venture has since June been run by Flint, 51 this month. Before joining Sony Ericsson, Flint capped more than 10 years at Sony as head of marketing at the company's European division. He took over from Katsumi Ihara, who ran the venture from the start. Ihara, 50, remains on Sony Ericsson's board.
The Recovery
Sony Ericsson has returned to profit by boosting sales, increasing its global market share to 5.6 percent in the first quarter, according to Gartner.
``Our current market share is approximately 7 percent,'' Flint said in the interview.
After losing money and market share on handsets for years, Ericsson in October 2001 combined its mobile-phone business with that of Sony, tapping the Japanese company's consumer electronics experience, with hits such as the Vaio computer series and PlayStation video-game consoles. Sony, unable to break into the handset market, needed Ericsson's technology.
Sony Ericsson initially continued the slide as it struggled with logistics problems. The venture lost 879 million euros in its first 21 months of existence.
The venture's fortunes began to turn last year when cameras -- an area in which it benefited from Sony's expertise -- became a popular feature among consumers.
Winning Market Share
Motorola, Samsung, Siemens and Sony Ericsson all took market share in the first quarter with camera phones and clamshell designs, which flip open to reveal a bigger screen. Nokia has lagged in offering phones with the popular clamshell design.
Only 6 percent of Nokia phones sold last year had a camera, compared with 30 percent for Sony Ericsson and 18 percent for Samsung, according to Boston-based researcher Strategy Analytics.
The average selling price of its phones fell 14 percent to 145 euros from a year earlier, while dropping from 152 euros in the previous three months. Average selling prices were calculated by dividing revenue by the number of phones shipped.
``We're quite confident average selling prices will rise from the current position in the third and fourth quarters,'' Flint said.
Shares of Ericsson, the world's largest maker of wireless networks, rose 1 percent to 21.2 kronor as of 10:32 a.m. in Stockholm. Ericsson reports earnings July 21. Sony shares rose 0.5 percent to close at 4,010 yen ($36.61) in Tokyo.
New Models
Sony Ericsson's black-and-white T610, which has a color screen and camera, was in February named the best phone of 2003 by the GSM Association, an industry group.
The company this year began selling the T630 handset, a follow-up to the T610 phone with an improved camera and screen. The most recent K700 model was ranked third among the best- selling handsets in June at The Phone House, which operates about 60 handset stores in Sweden, after being available for only three weeks of the month.
``They have succeeded in bringing out very attractive products and the design-price ratio of their handsets is better than Nokia's,'' said Petri Arjama, an analyst at Handelsbanken in Helsinki, who rates Ericsson shares ``buy'' and Nokia shares ``reduce.'' ``Nokia needs to take a step back, focus more on design and bring to market phones that customers really want.''
Sony Ericsson raised its forecast for the global handset market for 2004 to 600 million units, matching forecasts made by Nokia and Gartner.
To contact the reporter on this story:
Maria Tornlund in Stockholm at mtornlund@bloomberg.net.
To contact the editors responsible for this story:
Lars Klemming at lklemming@bloomberg.net;
Zimri Smith at zsmith@bloomberg.net
Last Updated: July 15, 2004 04:40 EDT
July 15 (Bloomberg) -- Sony Ericsson Mobile Communications Ltd., the world's fifth-biggest handset maker, reported a 34 percent surge in second-quarter sales, winning market share from Nokia Oyj with its camera phones.
Sales at Sony Ericsson, owned by Sony Corp. and Ericsson AB, rose to 1.5 billion euros ($1.85 billion) from 1.13 billion euros, the company said in a Hugin statement. Nokia, the world's biggest mobile-phone maker, is later today expected to say second- quarter revenue dropped 5.1 percent to 6.66 billion euros, according to a Bloomberg News survey.
``Consumers are starting to value not just low price but functionalities, and that should help keep sales rising'' for Sony Ericsson, said Makoto Sakuma, who helps manages the equivalent of $3.7 billion at Asahi Life Asset Management Co. in Tokyo, including Sony shares.
Sony Ericsson, Motorola Inc., Samsung Electronics Co. and Siemens AG are luring buyers from Nokia, the market leader for six years, with models featuring color-screens, cameras and organizer functions. London-based Sony Ericsson overtook South Korea's LG Electronics Inc. in the global handset market in the first quarter, according to researcher Gartner Inc.
``Sony Ericsson will grow faster than the market,'' Chief Executive Officer Miles Flint said in a telephone interview. ``We'll continue to try and delight the consumers and continue to work closely with operators.''
Beating Estimates
Sony Ericsson reported net income of 89 million euros, a fourth straight quarterly profit, compared with a loss of 88 million euros a year earlier. Nokia's net income probably rose 4.3 percent to 651 million euros, according to the median forecast of 10 analysts surveyed by Bloomberg News. Nokia's report is due at 1 p.m. Helsinki time.
Sony Ericsson's sales beat the 1.36 billion euros expected by analysts in an SME Direkt poll. The company shipped 10.4 million phones in the quarter, an increase of 55 percent from a year earlier.
Pretax profit reached 113 million euros, compared with a loss of 102 million euros a year earlier. Pretax profit was seen at 97 million euros, according to the survey of 14 analysts by Swedish pollster SME Direkt.
The venture has since June been run by Flint, 51 this month. Before joining Sony Ericsson, Flint capped more than 10 years at Sony as head of marketing at the company's European division. He took over from Katsumi Ihara, who ran the venture from the start. Ihara, 50, remains on Sony Ericsson's board.
The Recovery
Sony Ericsson has returned to profit by boosting sales, increasing its global market share to 5.6 percent in the first quarter, according to Gartner.
``Our current market share is approximately 7 percent,'' Flint said in the interview.
After losing money and market share on handsets for years, Ericsson in October 2001 combined its mobile-phone business with that of Sony, tapping the Japanese company's consumer electronics experience, with hits such as the Vaio computer series and PlayStation video-game consoles. Sony, unable to break into the handset market, needed Ericsson's technology.
Sony Ericsson initially continued the slide as it struggled with logistics problems. The venture lost 879 million euros in its first 21 months of existence.
The venture's fortunes began to turn last year when cameras -- an area in which it benefited from Sony's expertise -- became a popular feature among consumers.
Winning Market Share
Motorola, Samsung, Siemens and Sony Ericsson all took market share in the first quarter with camera phones and clamshell designs, which flip open to reveal a bigger screen. Nokia has lagged in offering phones with the popular clamshell design.
Only 6 percent of Nokia phones sold last year had a camera, compared with 30 percent for Sony Ericsson and 18 percent for Samsung, according to Boston-based researcher Strategy Analytics.
The average selling price of its phones fell 14 percent to 145 euros from a year earlier, while dropping from 152 euros in the previous three months. Average selling prices were calculated by dividing revenue by the number of phones shipped.
``We're quite confident average selling prices will rise from the current position in the third and fourth quarters,'' Flint said.
Shares of Ericsson, the world's largest maker of wireless networks, rose 1 percent to 21.2 kronor as of 10:32 a.m. in Stockholm. Ericsson reports earnings July 21. Sony shares rose 0.5 percent to close at 4,010 yen ($36.61) in Tokyo.
New Models
Sony Ericsson's black-and-white T610, which has a color screen and camera, was in February named the best phone of 2003 by the GSM Association, an industry group.
The company this year began selling the T630 handset, a follow-up to the T610 phone with an improved camera and screen. The most recent K700 model was ranked third among the best- selling handsets in June at The Phone House, which operates about 60 handset stores in Sweden, after being available for only three weeks of the month.
``They have succeeded in bringing out very attractive products and the design-price ratio of their handsets is better than Nokia's,'' said Petri Arjama, an analyst at Handelsbanken in Helsinki, who rates Ericsson shares ``buy'' and Nokia shares ``reduce.'' ``Nokia needs to take a step back, focus more on design and bring to market phones that customers really want.''
Sony Ericsson raised its forecast for the global handset market for 2004 to 600 million units, matching forecasts made by Nokia and Gartner.
To contact the reporter on this story:
Maria Tornlund in Stockholm at mtornlund@bloomberg.net.
To contact the editors responsible for this story:
Lars Klemming at lklemming@bloomberg.net;
Zimri Smith at zsmith@bloomberg.net
Last Updated: July 15, 2004 04:40 EDT
- Mensagens: 23939
- Registado: 5/11/2002 11:30
- Localização: 4
Sony Ericsson regista lucros pelo quarto trimestre consecuti
Sony Ericsson regista lucros pelo quarto trimestre consecutivo
A Sony Ericsson Mobile registou lucros pelo quarto trimestre consecutivo, depois de ter ultrapassado a quota de mercado da Nokia com as vendas de telemóveis eqipados com câmaras.
--------------------------------------------------------------------------------
Sara Antunes
A Sony Ericsson Mobile registou lucros pelo quarto trimestre consecutivo, depois de ter ultrapassado a quota de mercado da Nokia com as vendas de telemóveis eqipados com câmaras.
A Sony Ericsson, a quinta maior produtora de telemóveis mundial, obteve um lucro de 89 milhões de euros no segundo trimestre, comparado com uma perda de 88 milhões de euros no ano passado, disse a empresa em declarações à Bloomberg.
A empresa arrecadou 1,5 mil milhões de euros em vendas, face a 1,13 mil milhões obtidos em igual período do ano anterior. Este valor superou as expectativas dos analistas da SME Direkt, que apontavam para 1,36 mil milhões de euros.
A Sony Ericsson está a captar clientes da Nokia, a líder do mercado durante seis anos, com modelos que dispõem de visores coloridos, câmaras e funções de agenda pessoal. A empresa ultrapassou a Sul Coreana LG Electronics no primeiro trimestre, de acordo com um estudo da Gartner.
«A companhia estabeleceu uma base sólida para que o crescimento sustentado avance», disse Miles Flint, presidente executivo, em declarações à agência noticiosa norte-americana.
Os lucros antes dos impostos ascenderam a 113 milhões de euros, comparados com uma perda de 102 milhões no ano passado.
Era esperado que a Sony Ericsson arrecadasse 97 milhões de euros, de acordo com um inquérito feito a 14 analistas pela SME Direkt
A Sony Ericsson Mobile registou lucros pelo quarto trimestre consecutivo, depois de ter ultrapassado a quota de mercado da Nokia com as vendas de telemóveis eqipados com câmaras.
--------------------------------------------------------------------------------
Sara Antunes
A Sony Ericsson Mobile registou lucros pelo quarto trimestre consecutivo, depois de ter ultrapassado a quota de mercado da Nokia com as vendas de telemóveis eqipados com câmaras.
A Sony Ericsson, a quinta maior produtora de telemóveis mundial, obteve um lucro de 89 milhões de euros no segundo trimestre, comparado com uma perda de 88 milhões de euros no ano passado, disse a empresa em declarações à Bloomberg.
A empresa arrecadou 1,5 mil milhões de euros em vendas, face a 1,13 mil milhões obtidos em igual período do ano anterior. Este valor superou as expectativas dos analistas da SME Direkt, que apontavam para 1,36 mil milhões de euros.
A Sony Ericsson está a captar clientes da Nokia, a líder do mercado durante seis anos, com modelos que dispõem de visores coloridos, câmaras e funções de agenda pessoal. A empresa ultrapassou a Sul Coreana LG Electronics no primeiro trimestre, de acordo com um estudo da Gartner.
«A companhia estabeleceu uma base sólida para que o crescimento sustentado avance», disse Miles Flint, presidente executivo, em declarações à agência noticiosa norte-americana.
Os lucros antes dos impostos ascenderam a 113 milhões de euros, comparados com uma perda de 102 milhões no ano passado.
Era esperado que a Sony Ericsson arrecadasse 97 milhões de euros, de acordo com um inquérito feito a 14 analistas pela SME Direkt
- Mensagens: 23939
- Registado: 5/11/2002 11:30
- Localização: 4
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