CALDEIRÃO DE BOLSA

Elias Escreveu:

rg7803 Escreveu:ando com a mente avariada...

aqui não se desmente ninguém

rg7803 Escreveu:ando com a mente avariada...

Elias Escreveu:rg, a citação que fizeste é de Julho de 2011

Elias Escreveu:Que cena marada. Ontem estava bem positiva no after...

Ford warns that 2014 profit margins will fall
December 18, 2013

Ford shares fell sharply in early trading this morning after the company warned that its profit margins would fall next year, largely due to the cost of launching a record number of new vehicles and continuing troubles in Europe.

Chief Financial Officer Bob Shanks told analysts and reporters this morning that pre-tax profit for 2013 will be $8.5 billion. But next year that will fall to between $7 billion and $8 billion.

In reaction, the company's stock fell 6.3% to $15.65 in the first hour of trading.

The company also said it could fall short of earlier guidance of 10% operating margin in North America this year because of a large recall of Ford Escape small SUVs with 1.6-liter EcoBoost engines. The redesigned Escape is sell well, but has had a troubled launch with several recalls.

Ford now expects the margin, the percentage of revenue it gets to keep, to be 9.5% to 10%. Warranty costs from the recall will be $250 million to $300 million.

Shanks tried to provide context, explaining that Ford invested heavily during the recession and absorbed greater losses during the downturn to have products in place when the economy rebounded. Looking forward, the automaker is growth driven and expanding.

"We're investing in the business everywhere," Shanks said.

On Thursday, Joe Hinrichs, Ford president of The Americas, announced the automaker would hire 11,000 employees next year to handle the 23 global vehicle launches planned. Of those workers, 6,000 are in Asia where the automaker is adding two plants in China and a third in South America. The 5,000 in the U.S. includes 3,300 salaried workers.

But replacing a significant amount of Ford's current volume will be expensive. Plants will be down for retooling and there are higher incentives when outgoing models are being sold off. The result will be a slight decline in pricing levels after five years of reporting higher average transaction prices, Shanks said.

CNBC also reported today that redesigned Ford F-series pickup due next year, the best-selling vehicle in the U.S. and a Ford profit driver, may be behind schedule. CNBC also reported that it might not be unveiled as expected at the Detroit auto show next month.

http://www.usatoday.com/story/money/car ... g/4110015/

AC Investor Blog Escreveu:A FORD parece estar aqui a criar uma base para possivel inversão de tendência ou não..... ainda é cedo para avaliar, mas a tendência primária existente continua a ser Bearish.

JCS Escreveu:Apresentou resultados há bocado. Ligeiramente acima das espectativas apesar das vendas terem caído consideravelmente relativamente ao trimestre correspondente do ano passado. Sobe cerca de 1,6% no pré-market.


Disclaimer: Detenho posições curtas na Ford


JCS

T1ag0 Escreveu:

Sargotronss Escreveu:

Mares Escreveu:Os ~9.9 tem servído de suporte para a Ford.

Mas depois de têr sído testado tantas vezes, poderá ser esta a última vez que o vê...

g.a.

Está num ponto fulcral de ou vai ou racha,
o meu instinto diz racha!

Discl. sem qualquer posição.

Os ursos mantêm-se na luta pelo suporte.
Concordo com o Sargotronss, acho que este valor pode ser fulcral.


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Sargotronss Escreveu:

Mares Escreveu:Os ~9.9 tem servído de suporte para a Ford.

Mas depois de têr sído testado tantas vezes, poderá ser esta a última vez que o vê...

g.a.

Está num ponto fulcral de ou vai ou racha,
o meu instinto diz racha!

Discl. sem qualquer posição.

Mares Escreveu:Os ~9.9 tem servído de suporte para a Ford.

Mas depois de têr sído testado tantas vezes, poderá ser esta a última vez que o vê...

g.a.

Elias Escreveu:Que cena marada. Ontem estava bem positiva no after...