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HD wars: and the winner is...

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HD wars: and the winner is...

por atomez » 7/1/2008 2:39

... Blu-ray

High-Definition Knockout

Warner Bros. opts to back the Blu-ray high-def DVD format in a decision that could drive consumers away from the rival standard, HD DVD

The battle to determine the future of the DVD may be coming to an end. In a blow to Toshiba's (TOSBF) HD DVD movie format, Warner Bros. Entertainment (TWX) announced on Jan. 4 that it plans to begin releasing high-definition movies exclusively in the Blu-ray format backed by Sony (SNE) and dozens of consumer electronics and PC industry titans.

Warner's decision could consign the HD DVD format to the dustbin of consumer technologies that delivered on their promise but failed to secure the backing of key decision-makers. Warner had been considered a linchpin in the race for dominance between Blu-ray and HD DVD. The studio has the largest library of movies in the industry and consistently releases many of the biggest hits annually.



Mas porquê?

Warner Swayed By $500 Million From The BDA

According to a trusted source that was close to the negotiations, Warner and FOX were working on a deal to go Exclusive to HD DVD as recent as last week. Our source tells us that Warner was only willing to go to HD DVD if FOX would go with them. Their thinking was if they just went to HD DVD by themselves, it would not end the format war. Early this week FOX was paid an undisclosed amount to remain exclusive to Blu-ray. With the FOX deal falling through, Warner had no choice but to accept the BDA’s $500 Million offer to go Blu-ray exclusive. We do wonder if FOX was just playing the HD DVD side, while having no intentions of ever switching.



Agora vamos ver se o mercado finalmente descola.
As pessoas são tão ingénuas e tão agarradas aos seus interesses imediatos que um vigarista hábil consegue sempre que um grande número delas se deixe enganar.
Niccolò Machiavelli
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