Cramer, no seu estilo espalhafatoso, afirma acreditar que a Blockbuster vai falir nos +róximos 5 anos...
"Blockbuster Will End Up Broke"
By James J. Cramer
RealMoney Columnist
02/11/2004 09:43 AM EST
"The jury on Blockbuster (BBI:NYSE - commentary - research) has returned. It seems that Blockbuster has violated every tenet in Sam Walton's glorious playbook. To wit:
1. Every email you sent me reports terrible service, mistreatment of customers, abysmally long lines, poor help and an overall sense that renting a movie at Blockbuster is like having root canal without anesthesia.
2. The late fees drive people crazy and make them feel totally ripped off.
3. Anyone who has tried Netflix (NFLX:Nasdaq - commentary - research) likes it 10 times more than Blockbuster.
4. Local mom-and-pops have cheaper prices than Blockbuster.
5. The selection of movies is awful.
6. The floor staff knows nothing about where anything is.
7. The stores are ugly, dowdy and terrible places to visit.
8. Video on demand, for those who have it, is much better.
9. TiVo made television better and more competitive with movie rentals, especially when it's combined with movies on cable.
10. There is no management at Blockbuster.
11. Buying DVDs at Wal-Mart is cheap.
12. Videos are free at the library.
My conclusion: Blockbuster will be bankrupt in three to five years, particularly if it pays that billion-dollar dividend to Viacom (VIA.B:NYSE - commentary - research). I have never seen such a universally hated or more poorly run operation in my life.
Oh, and did I mention that the help is surly? "
(in
www.realmoney.com)