"IBM Makes a Brilliant Misdirection Play"
By James J. Cramer
RealMoney Columnist
01/15/2004 09:11 AM EST
"You will not see a misdirection play this great, a play-action call this wonderful in all the NFL playoffs this weekend.
I am talking about the brilliant, fake-left-go-right play that IBM (IBM:NYSE - commentary - research) just orchestrated. First, given that the company was not supposed to report until Tuesday, there were hedgies short the January 90 calls, betting that they would go out worthless, simply because there was no news. What a great bet that looked like.
That is, until this morning.
Second, the put activity and shorting activity had been humongous as the word got out that services revenue could be as light as $14 billion.
Nope, it was $17 billion.
Finally, there had been some talk that any gain, if at all, would be from currency.
Nope. There were currency gains galore, but there also were business gains, huge business gains.
The shorts correctly played Intel (INTC:Nasdaq - commentary - research) as a company that couldn't do 64% gross margins, and correctly predicted that Yahoo! (YHOO:Nasdaq - commentary - research) wouldn't let the earnings show for still another quarter -- both stocks seem stalled or lower.
But they got IBM wrong, big wrong! And now the question is, "Will it get pinned at $95, or will it break out to $100?!?"
Nice play calling, Sam Palmisano. Too bad most of the NFL's coaching jobs just got filled. You are a natural! "
(in
www.realmoney.com)