Playboy Announces Expansion of Wireless Offering to Portugal
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Playboy Announces Expansion of Wireless Offering to Portugal
Playboy Announces Expansion of Wireless Offering to Spain and Portugal
10/4/2004 2:28:00 PM
NEW YORK, Oct 4, 2004 /PRNewswire-FirstCall via COMTEX/ -- Playboy Enterprises, Inc. (PLA) and 1633SA, today announced an agreement to expand content distribution via wireless in Spain and Portugal. 1633SA will offer Playboy's content to mobile devices through wireless networks. Wireless customers will not only have the option to download wallpaper images, MMS content and wireless games using Playboy's unique content but also will have access to still photos and video clips from Playboy's vast archives.
"We are thrilled with the success of our wireless service in France and the results we have seen give us the confidence to roll out this service to Spain and Portugal," said Randy Nicolau, president of Playboy Online. "We believe there is a huge opportunity in the wireless arena and we will continue to focus our efforts on international expansion."
"The reaction to Playboy's wireless offering in France has been tremendous and as a result, the product is distributed via all major carriers in the country," said Michel Birnbaum, CEO of 1633SA. "Based on the growing popularity of this product, we think now is a perfect time to expand this offering to wireless users in additional countries."
With the addition of Spain and Portugal, Playboy is now offering wireless entertainment services through licensees in 15 countries around the globe including: Germany, the United Kingdom, France, Italy, Hong Kong, Australia and Brazil. The Company is planning to announce a wireless distribution deal in the United States by year-end.
About Playboy Online
Playboy Online is a leading lifestyle and entertainment offering for men online. The Company operates: Playboy.com, offering a range of entertainment content and editorial; multiple subscription sites including: Playboy Cyber Club, a members-only subscription site comprised of premium Playboy content and exclusive features; PlayboyNet, a members-only subscription site featuring thematic-based clubs; PlayboyNet Espanol, a Spanish-language version of PlayboyNet; and SpiceNet, a network of sites featuring premium adult entertainment under the Spice brand. Playboy Online also operates PlayboyStore.com, selling Playboy-branded products; and PlayboyAuctions.com, a virtual auction house for admission to Playboy events. In addition, the online network includes wagering and gaming sites that can be found at http://www.playboy.com/gaming . The Company has international ventures in several countries including Germany, France, the Netherlands and Brazil.
About 1633SA
1633SA is a leading men's lifestyle magazine publisher in France and a long-time partner of Playboy Enterprises. 1633SA currently distributes wireless Playboy content in France and publishes both the French edition of Playboy magazine and the web site Playboy.fr. The Company also owns six well-known titles including the famous NEWLOOK, LUI, and FEMME PRATIQUE. 1633SA has expanded its operations in the last ten years to include book publishing, direct mail, and new media entertainment such as web sites, mobile telephone devices, IVR and broadband.
SOURCE Playboy Enterprises, Inc.
Jay Jay Nesheim of Playboy Enterprises, +1-212-261-4933,
jayjayn@playboy.com
(PLA)
Copyright (C) 2004 PR Newswire. All rights reserved.
10/4/2004 2:28:00 PM
NEW YORK, Oct 4, 2004 /PRNewswire-FirstCall via COMTEX/ -- Playboy Enterprises, Inc. (PLA) and 1633SA, today announced an agreement to expand content distribution via wireless in Spain and Portugal. 1633SA will offer Playboy's content to mobile devices through wireless networks. Wireless customers will not only have the option to download wallpaper images, MMS content and wireless games using Playboy's unique content but also will have access to still photos and video clips from Playboy's vast archives.
"We are thrilled with the success of our wireless service in France and the results we have seen give us the confidence to roll out this service to Spain and Portugal," said Randy Nicolau, president of Playboy Online. "We believe there is a huge opportunity in the wireless arena and we will continue to focus our efforts on international expansion."
"The reaction to Playboy's wireless offering in France has been tremendous and as a result, the product is distributed via all major carriers in the country," said Michel Birnbaum, CEO of 1633SA. "Based on the growing popularity of this product, we think now is a perfect time to expand this offering to wireless users in additional countries."
With the addition of Spain and Portugal, Playboy is now offering wireless entertainment services through licensees in 15 countries around the globe including: Germany, the United Kingdom, France, Italy, Hong Kong, Australia and Brazil. The Company is planning to announce a wireless distribution deal in the United States by year-end.
About Playboy Online
Playboy Online is a leading lifestyle and entertainment offering for men online. The Company operates: Playboy.com, offering a range of entertainment content and editorial; multiple subscription sites including: Playboy Cyber Club, a members-only subscription site comprised of premium Playboy content and exclusive features; PlayboyNet, a members-only subscription site featuring thematic-based clubs; PlayboyNet Espanol, a Spanish-language version of PlayboyNet; and SpiceNet, a network of sites featuring premium adult entertainment under the Spice brand. Playboy Online also operates PlayboyStore.com, selling Playboy-branded products; and PlayboyAuctions.com, a virtual auction house for admission to Playboy events. In addition, the online network includes wagering and gaming sites that can be found at http://www.playboy.com/gaming . The Company has international ventures in several countries including Germany, France, the Netherlands and Brazil.
About 1633SA
1633SA is a leading men's lifestyle magazine publisher in France and a long-time partner of Playboy Enterprises. 1633SA currently distributes wireless Playboy content in France and publishes both the French edition of Playboy magazine and the web site Playboy.fr. The Company also owns six well-known titles including the famous NEWLOOK, LUI, and FEMME PRATIQUE. 1633SA has expanded its operations in the last ten years to include book publishing, direct mail, and new media entertainment such as web sites, mobile telephone devices, IVR and broadband.
SOURCE Playboy Enterprises, Inc.
Jay Jay Nesheim of Playboy Enterprises, +1-212-261-4933,
jayjayn@playboy.com
(PLA)
Copyright (C) 2004 PR Newswire. All rights reserved.
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